The Blog

Catherine Deane

London-­‐based luxury women’s wear designer Catherine Deane is fast becoming a ‘name to watch’ on both sides of the Atlantic.

Launched in 2005 as Arcangel, and rebranded eponymously as Catherine Deane in 2008 with the business’ coming of age, the label has cultivated a ‘little black book’ clientele of smart fashion insiders who love her particular brand of femininity with an edge.

Catherine’s handwriting frequently combines a sensual use of fine fabrics, directly draped around the female form during the design process, with crafted  tailoring  techniques.  The result; distinctly breath taking, flatteringly wearable dresses and separates that make the wearer feel beautiful.

A refocus for 2012 on what the brand does best – occasion-­‐wear dresses, both full length gowns and cocktail – has fueled the exciting energy building around the brand with Catherine’s collections being seen as filling a gap in the market for stunning garments that can hold their own on a rail alongside Lanvin, Gucci and Celine, but at far more accessible price points. Key styles have been selling out fast at Harvey Nichols in the UK and Neiman Marcus in the States as well as flying through the virtual check out on My Wardrobe and Shopbop.com.

In 2010 the brand was acquired to create a partnership between Catherine Deane and the Singapore FJ Benjamin who already had their own fashion brand Raoul. This is a huge achievement as it gives Catherine the opportunity to take the brand to the next level and expand worldwide.

Born in Ireland, raised and educated in South Africa, inspired by living in London for many years and now based back in London, Catherine’s vision and designs are hugely inspired by the cultural references she takes from her nomadic lifestyle and her love of long forgotten craft techniques.

In May 2012 Catherine confirmed an ambassadorial role with the South African based charity, the Unlimited Child. For every dress sold, starting with the Autumn Winter 2012 collection, the brand will make a donation equivalent to a whole year’s educational toys for one under privileged child. For more on the Unlimited Child please refer to her ambassadorial  statement.

www.catherinedeane.com

Allendorf & Company , All Rights Reserved (c) 2013